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Legal Marketing
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FREQUENTLY ASKED QUESTIONS FOR LAW FIRM MARKETING

How much does it cost?

Affordability is our goal. No attorney or legal marketer has fallen off their chair yet when we quote a price. We strive to deliver a high-quality product at a good value. Call us toll free at 866-417-7025 for a personalized estimate, or fill out our request form and we will provide samples of our work and further information. Every job varies depending on the quantity to be produced, format, paper, use of color, and other factors.

How long does it take?

Most jobs take 4 to 8 weeks, assuming a prompt client approval cyle. You will get an estimated timeline at the beginning of each job, so we can both monitor our progress against the estimated completion date. We have done brochures in as little as 7 to 10 days, but that varies on availability and rush fees may apply. If your state bar association requires an advance approval process, you will need to add this to our estimated production timeline.

How do we interact, since we are likely to be in different city or state?

Most of our work is done over the phone and Internet. We start with a telephone interview to get an in-depth understanding of your project goals. How you will measure the success of the campaign is important for us to understand. We want to know the service differentiators that your firm offers, so we can communicate these factors in your marketing campaigns.

SInce most campaigns involve some type of copywriting, you will receive copywriting drafts in a Microsoft Word format for easy editing. Depending on the project, design ideas are provided in either a PDF format for print jobs or an HTML format for web site projects. We work closely with you to refine the copy and the graphic design before merging the two. Revisions are easy in the early stages, and can be accommodated as we work toward the project completion.

What are typical business terms?

Our standard terms are 50% in advance to start a job. We start work once a deposit is received (not before). Final payment is requested just prior to delivery of the final product or service. If a job is cancelled, there may be a cancellation fee for any expenses authorized to that point. Credit cards or checks are accepted. Shipping charges apply to printed materials.

How are reprints handled?

If you order 1,000 brochures and find that you need to reprint more brochures at a future date, you will not be charged again for the initial design. We can also make small edits for a reasonable fee. Basically you will be charged for the printing and shipping.

How is compliance with state bar associations accomplished?

We work to understand the lawyer advertising guidelines of your home state, plus any states where you will be conducting your law firm marketing campaigns. If you need to file materials for approval with the state bar, we will support this process. Please note that you should factor any required review time and expense into your budget and timeline.

Who are your competitors?

Even though our work is very specialized, we have several types of competitors, including:

  • General purpose marketing agencies. Promoting legal services is very different from selling cars, cereal or electronics. We understand the specialized language and requirements of the legal market.
  • You. This may sound surprising, but many attorneys or law firms think they can do their own marketing campaigns. Many times you can. However, this is not a good use of your time. You need to spend your time on your current clients and the prospective clients generated through our marketing campaigns. If you try to do your own law firm marketing, chances are: a) it won't get done; b) it won't get done well; or c) you will get busy and stop marketing.
  • Other law firm marketers. There are other firms, and we encourage you to look around. We are proud to offer competitve pricing and professional law firm marketing services for law firms of all sizes.

Why should we work with you?

There are 3 primary reasons to choose Legal Expert Connections, Inc.:

  • Doing your own marketing is time-consuming and awkward
  • We specialize in the legal and litigation support markets
  • Your satisfaction is guaranteed

Who is Legal Expert Connections, Inc.?

We are a five year old Florida-based firm specializing in marketing and business development for the legal and litigation support markets. Margaret Grisdela, the President, is the author of the legal marketing book "Courting Your Clients: The Essential Guide to Legal Marketing." She is also the 2008 Co-Chair of the Legal Marketing Association South Florida City Group and the 2005 President of the Florida Direct Marketing Association.

Tell us more about your Satisfaction Guarantee

We like to have happy clients. If you are not satisfied with our service, we offer your money back for anything paid in the prior 30 days after authorized expenses. We work on a good faith basis, and assume that our clients will do the same.

Think of us as your professional law firm marketing partner.

Click here to view or request law firm brochure marketing samples. Email us. Call us at 866-417-7025.